Secure your business name so you don’t get sued!

Trademarking your brandThe other day I met with two lovely ladies who are starting a new business, I'm helping them with their facebook branding. These ladies have spent a lot of money and time on researching and creating this business. They've paid a graphic designer to create their logo and branding, they've purchased a car for the job, been to a lawyer and an accountant and got all their insurances sorted. They've registered their business name and they're all ready to go.

But there's just one small problem... since doing all of that, they've discovered that their business name (you know, the one they just spent a bucket-full of money to register and brand?) is trademarked by someone else. Bugger! Now, they could ignore that and carry on as planned in the hope that it doesn't matter, but the problem is, it DOES matter. Why? Because the person who owns the trademark can legally sue these ladies for using that name and they'd stand to lose everything. Everything!

You know what I'd do? I'd re-name and re-brand the business ASAP and then I'd check that it was available to trademark. The Trademarking process takes a few months, but if I knew the name I wanted was available, I'd begin the process and then register and re-brand. It'll save whole lot of heart-ache and a truck-load of money in the long run. Here's where to start http://www.ipaustralia.gov.au/

If you want to know more my friend Geoff Moller is a Trademarking specialist (and a really nice guy), so give him a call on 0411 351 110.

What if facebook disappeared tonight?

I was wondering today, where would we be without Facebook? I don't know about you, but I think I've become quite dependent on it. One of the main reasons I use facebook is to find out about events in my local area. Gone are the days when you waited for an invitation in the mail or had to buy the paper to see what was on. I also keep in touch with friends, family and clients via facebook and it's an excellent referral tool for my business.

So, where would we be without facebook? If you're in business, are you entirely dependent on facebook for connecting with your clients, posting events and marketing your business? If so, and facebook disappeared overnight, what would you do? How would you contact your clients and potential market? Do you have a database of everyone's details so that you can contact them outside of facebook? If not, it might be time to get one together hey?

None of us own facebook, so we really have no control over it or the content we place within it. It could quite easily vanish and there's nothing we can do about it! Scary eh? The smart thing to do is make sure you have other avenues where you can build and develop your online business presence,  for example; a website, a blog, and other social media accounts like Linkedin and Twitter.

So, what would you do if facebook disappeared? How would you feel? I'd  love to know.

Blog Challenge Day # 24 & 25 – The benefits of a CMS Website

www imageSo you have a website and it’s frustrating the daylights out of you! Or maybe you want a website and don’t know where to start? These days there’s much more online awareness than ever before and, according to 2006 statistics, 61 percent of internet users were buying online – imagine how many more that is today! Don’t you wish you could have some of that? You desperately want to update your website content, you want to change the images, add an e-news facility, and maybe you’re even savvy enough to know that a regular blog would benefit your business and give you more exposure. Now you’ve decided what you need to do, it’s time to figure out how. It’s time to take control of your website and get a CMS (Content Managed System). Talk to your web guy or start searching for a solution, there are a lot of choices, so make sure you ask plenty of questions.

The Benefits of a CMS website

Updating your text
There’s nothing worse than going to a website that has old, out of date information. Having control over the content of your website gives you more power – and costs less because you don’t have to call your web guy anymore. You can write, edit and change your text and make sure that your information is up to date and current. This endorses you as a credible and knowledgeable person in your niche market and helps when search engines are looking for you, because search engines love new content.

Loading new images
It’s great to refresh your website with new images, especially if you’re selling a product. Make sure your photos and images are good quality and not grainy and hard to see. Having a photo of yourself on your site creates trust and lets people know that you’re a real live person – warts and all!

Adding new pages
When you have a CMS website, you can choose how many pages you want on your site, you can delete them, add them, update them and even make them invisible while you’re working on them. Your website should be a work in progress, something that evolves and changes as your business does. Don’t let it sit and do nothing, make it work for you!

Blogging your latest news
With social networking and online marketing being a very big deal now, it makes sense to build a blog into your website. A good CMS will allow you to do this easily and it gives you another tool to reach clients and direct more people to you. It’s also another great way for search engines to find you.

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