I was giving a talk the other night at a Business Brainstorming Meetup and the topic of marketing came up, as it always does. Marketing is intrinsically connected to graphic design and branding and it was interesting to note that most of the business owners in the room were overwhelmed with marketing their business.
When we start our own businesses we do it because we’re skilled at something and we want to share our skill to help others. What most of us don’t realise is just how much time it takes to market and promote, whether that’s through networking, advertising, social media, emails or website, it all takes up a tonne of time!
Trends are dictating that visual branding is more and more important, especially online, because everything we send out, post or print is first seen visually, and it’s that first impression of your business that’s so important.
Social Media, although overwhelming and confusing at times, is a wonderful way to promote and market your business. Firstly it’s free (unless you choose paid advertising) and the potential reach is huge.
My best piece of advice to you is to be consistent in your graphics and stick closely to your branding. As tempting as it can be to change colours and update logos, it’s advisable not to because it causes confusion and people won’t remember you if you keep changing the way you look. It’s about building trust, being reliable and professional.
My role is to guide you and create the graphics that represent your business, but most importantly it’s to make sure that everything you post or print is visually consistent and carries the same brand/colour/theme/look throughout. That’s how you create a recognisable brand. Consistency is crucial.
If you’d like to discuss your branding further or want some help with your graphics, contact me here and let’s organise a time!