How can you build a successful business, promote and market and find clients without spending a fortune? Here’s how I do it…
First up – you need to decide who your ideal client is and where they hang out. Once you know that ,you can choose how to reach them
Network. When I first started Sassy Branding I knew that my ideal client was the small business owner and the best way to find them was to network. Yes Networking does cost money, but it’s essentially the only thing I actually spend money on and it’s worth every cent – if you do it right and choose the right networks. There are a lot out there so attend a few and see what works best for you. And, this is really important, don’t expect referrals and work immediately! Networking takes time and commitment, following up, turning up, giving and being your own lovely self.
Social Media. I’ve been active on Social Media (mostly Facebook and more recently LinkedIn) for about 7 years now. I personally really like it, I like posting, sharing information, promoting my business and keeping in touch with my people. That’s where they hang out, so I do too. Join groups where your clients are and participate in conversations and theme days. It’s about building relationships and trust, so even though it won’t cost you money, it does require time and energy.
Build a Database (or List). I use Mailchimp and initially it’s free. Once you get more than 200 subscribers it costs about $15 per month. Building a list doesn’t happen over night but it’s definitely worth the effort. You can build your list with a subscription option on your website (I offer a Free e-book and in exchange people enter their name and email address). I have a few different lists, including people who have subscribed, people I’ve met at networking events, people who have attended my own events and my precious clients. I don’t send newsletters very often but I am aiming for once a month. This keeps me in touch with people and reminds them that I’m around. Hopefully you’ll think of me first when you need my services.
These are the three main ways I market my business, but as I said it depends on where your ideal client can be found. Once you figure out where they are, you’ll know where you need to be.
If you’d like to discuss your branding further or want some help with your graphics, contact me here and let’s organise a time!
Oh! and if you want to find a great Business Network in Brisbane check out Key Business Network – we are leaders at the Jindalee Group, we meet every Tuesday morning and we love visitors!