To promote any business successfully, the first thing you need to know is who you’re talking to. Marketing your product or service to ‘everyone’ just doesn’t work anymore, so the clearer you are about who your ideal client is, the easier it is to craft your message to address that person’s needs and wants that are relevant to what you’re selling. I’d like to share five effective ways to self promote that work for me.
- Networking: One of the most effective ways to self-promote is through networking. When I began my business I knew that the only way to reach my ideal client on a local level was to meet face-to-face so that I could connect and build relationships. In the beginning I went to every networking event I could until I found one or two that I felt really comfortable in. Now I attend those regularly and actually enjoy it. To build relationships and friendships takes time, so commit to going every week, month or fortnight and you will see results, but it takes time and consistency. Once you’re known within your network, other members will refer you too. Of course, it’s good manners and good karma to do likewise and when you find the right network for you, that all comes very naturally. I currently am Leader at Key Business Network Centenary in Brisbane and we meet every Tuesday morning – you’re welcome to come along!
- Social Media has been one of the best ways I’ve found to self promote in an organic and social environment. It’s all about conversation, engaging in other people’s discussions and generally being friendly and informative. Facebook is my favourite because it fits well with my time and because that’s mostly where my ideal client is hanging out. There I get to chat, comment, talk about relevant events and meet new people. I treat my personal page as a place where I comment on my general every-day happenings, I don’t write anything too personal there, after all this is a public forum and not the place to share really intimate information, but it is brilliant for connecting and keeping up to date with events and other people. My Sassy Branding business page is more about informing and sharing information for my followers about my business and services and cross-promoting other businesses and people I like. Social media gives you the opportunity to reach not only your local market, but national and international too! The best part? It’s free!
- Blogging is another brilliant way to connect with your ideal client and share your knowledge, information and general thoughts. The more information and ‘how to’ knowledge you share with your followers, the more people will trust and remember you as a specialist in your field. While you’re imparting your knowledge, you’re attracting more followers and that’s a great way to self promote in an informative and generous way.
- Websites are no longer expensive scary things, you can get a great website professionally designed and built for under $1,000 or a DIY WordPress site for less that $500. Have a look at www.bluedogdigitalmarketing.com.au for some great options and tell Clark and Tegan I sent you. WordPress is my pick because it’s robust, easy to use and has endless options for plug-ins and functionality. I believe every business needs to have a web presence because that’s the first place most of us go looking for information and services, so if you haven’t got a website, you’re missing out on massive opportunity to connect and promote yourself.
- Articles are a great way to impart your knowledge, gain respect and gracefully promote yourself in an organic natural way. Getting your articles into magazines that your ideal client is likely to read is a great way to share information that’s valuable and fresh and relevant for the reader. It also helps to put you in a position of authority about your topic and raises your profile. Articles are also great foundations for future blogging topics because when you break it down into sections you can use each one for a blog!
In conclusion, it is easy to self promote online and offline with ease and grace. Take one step at a time, commit to consistency, and just be yourself!