How to get more likes on Facebook

Sassy Branding“I know Facebook can be good for business, but I don’t know what to say…” sound familiar? Facebook is all about being social, that’s why it’s called Social Media. There’s no need to be stuffy and boring when you’re sharing information and news on your business page, just be yourself. People want to connect with people, that’s why it’s important to be social, transparent and engaging. Still sound too hard? OK, try these steps… Show your personality: Inject a bit of humour into your posts, be a little bit vulnerable and share some daily experiences. That doesn’t mean telling us what you had for breakfast (unless it was something amazing in an exotic country), but things that make your heart sing. For example, I recently toured Italy with my art tutor and classmates, and we painted every day in the local Italian towns (I had to keep pinching myself – it was AMAZING!!), so I shared some of my musings and photos about that trip. The response was great, for some people it brought back memories, others were inspired to travel and others talked about their desire to paint, or dance or sing… Your vulnerability gives others permission to do the same and share their thoughts and feelings. Share your knowledge: Tell us why you’re the expert in your field. Share stories of encounters with clients, talk about the great outcomes you’ve had and really importantly, tell us how your clients have benefitted from your services or products. Post testimonials. Give us some tips that are relevant to what you offer. For example, I have a ‘Tip of the Day’ and post one sentence that might be useful to someone out there, such as “Use white vinegar to wash windows, it’s cheap, environmentally friendly and works a treat!” If you don't have any tips, jump on to google and find some. Use images: Images are powerful and a great way to engage people. It’s statistically proven that pictures and graphics get more likes and comments than plain text. Personally I like to use both and when I do post images, I mostly use ones I’ve created myself and try to make sure my branding is on it somewhere. So now you’re thinking; “Well it’s alright for you, you’re a designer” – true that. But there’s a groovy little program called picmonkey, it’s free and easy to use to make your own graphics. Go on, give it a try! See that pretty quote up there on the left? I posted that graphic on Facebook the other day and it got more than 50 shares… what a great way to organically promote your business! There are heaps of other ways to engage and connect on Facebook, but try these for starters and see how you go. Oh, and the other thing that’s really important is consistency. Post at least once a day. It’s the same principle as branding, the more you do it, the more people will get to know you, trust you and share your stuff. Mix it up, be creative and have fun! Have you got any other ideas? Share them here... Back to Previous Posts

Three Bs for a Beautiful Brand

Letter BMy sister's a graphic designer, just like me. In fact she inspired me most to start my own small business, she's a wonderful mentor, younger than me, but so much wiser!

Last week she put a post on facebook about a new client who had come to her for a quote for a website - that's fairly normal in our profession - but when she delved deeper (well, not that deep really) it became apparent that this client didn't have a business yet, nor a business name, she didn't have products or clients and wasn't sure what a blog was. She just had an idea. Needless to say this makes a designer's job very difficult. So my sister stated that before a client comes to her for a quote, they need to have the three B's (at least). I agree. Here they are:

A Business - one can't sell or serve without an actual business. This means having a business name, trade marking that name or logo, registering the name, and buying a domain. I didn't say it was quick and easy, but having these things in place before you go getting websites and business cards is important. This is the foundation stuff. There's a lot more to it on an emotional level too, but I'll save that for another day.

A Brief - we designers like to know as much as possible about your business. Not only do we make things look pretty, we also need to know things like who your target market is; including their gender, age and profession, what your product or service is, how you plan to reach your market, what makes you different to everyone else doing a similar thing. A design brief should contain all of that information as well as things like the colours you want to use and why, the style of your business (corporate, spiritual, alternative, healthy etc) and the moods you want to convey through your branding. I know!! We're nosy people us designers, but in the end you'll get a design that's created specifically for your business, not some random generic logo you got online for five bucks that Bob over the road could use.

A Budget - You need to know how much money you can commit to your design project because us designers can generally tailor a package to suit or offer payment plans. Lots of people shy away from talking about money but it's important to get that sorted from the start. Then there are no nasty surprises and everyone's happy. I generally give a fixed price quote because that's what I prefer myself. Hourly rates are too varied and it can blow out really fast, so a fixed price is much better for you - often not so good for me, as design work is incredibly time consuming and can go on and on - but them's the breaks.

So, if you're thinking about a website or a logo, answer the above questions first and you'll be off with a flying start. I'm more than happy to have a chat if you want to know more and would love your comments below.

Secure your business name so you don’t get sued!

Trademarking your brandThe other day I met with two lovely ladies who are starting a new business, I'm helping them with their facebook branding. These ladies have spent a lot of money and time on researching and creating this business. They've paid a graphic designer to create their logo and branding, they've purchased a car for the job, been to a lawyer and an accountant and got all their insurances sorted. They've registered their business name and they're all ready to go.

But there's just one small problem... since doing all of that, they've discovered that their business name (you know, the one they just spent a bucket-full of money to register and brand?) is trademarked by someone else. Bugger! Now, they could ignore that and carry on as planned in the hope that it doesn't matter, but the problem is, it DOES matter. Why? Because the person who owns the trademark can legally sue these ladies for using that name and they'd stand to lose everything. Everything!

You know what I'd do? I'd re-name and re-brand the business ASAP and then I'd check that it was available to trademark. The Trademarking process takes a few months, but if I knew the name I wanted was available, I'd begin the process and then register and re-brand. It'll save whole lot of heart-ache and a truck-load of money in the long run. Here's where to start

If you want to know more my friend Geoff Moller is a Trademarking specialist (and a really nice guy), so give him a call on 0411 351 110.

What if facebook disappeared tonight?

I was wondering today, where would we be without Facebook? I don't know about you, but I think I've become quite dependent on it. One of the main reasons I use facebook is to find out about events in my local area. Gone are the days when you waited for an invitation in the mail or had to buy the paper to see what was on. I also keep in touch with friends, family and clients via facebook and it's an excellent referral tool for my business.

So, where would we be without facebook? If you're in business, are you entirely dependent on facebook for connecting with your clients, posting events and marketing your business? If so, and facebook disappeared overnight, what would you do? How would you contact your clients and potential market? Do you have a database of everyone's details so that you can contact them outside of facebook? If not, it might be time to get one together hey?

None of us own facebook, so we really have no control over it or the content we place within it. It could quite easily vanish and there's nothing we can do about it! Scary eh? The smart thing to do is make sure you have other avenues where you can build and develop your online business presence,  for example; a website, a blog, and other social media accounts like Linkedin and Twitter.

So, what would you do if facebook disappeared? How would you feel? I'd  love to know.

Are you a stalker or a talker?

Stalker or Talker?I’ve come to a conclusion. There seem to be two categories of people on Facebook; stalkers and talkers. I’m a talker, which one are you?

I didn’t realise the significance of this until I ‘un-friended’ someone who had never said anything. Ever! There was nothing on her profile page, no photo, no information, nothing!  One day I was de-cluttering and I deleted her. This was a girl I went to school with way back in the 1970s (I know, long time ago eh!) and I hadn’t seen her since 1997, so I figured there wasn’t really any connecting going on, just stony silence.

Guess what happened! Less than 24 hours after I’d ‘un-friended’ my friend, she sent me an email (aha! So she could contact me if she wanted to!) asking if I’d deleted her! My response was; “yes because you don’t communicate”, and she said that she didn’t ‘get’ facebook and didn’t know how to post comments. Conclusion: she’s a stalker!!

Just goes to show doesn’t it, you never know who’s watching. Facebook is about connecting, being friendly and sharing. So don’t be a stalker – yes, I’m talking to you!

Go on, I dare you to leave a comment :o)

Blog Challenge Day # 9 – How to make your Facebook Welcome page default

Facebook welcome page default instructions9 January 2011

How to make your Welcome page the default landing page for new visitors

Download your instructions here

When new visitors go to your Facebook Business page for the first time, they automatically go to your 'Wall'. If you've spent time and money on designing a great Welcome Page graphic, then you'll most likely be wanting 'first time' visitors to go there so they can learn about your business and what you have to offer. Here's how...

  1. On your Facebook business page you’ll see a small link on the right below the tabs that says ‘Options’. Click this.
  2. On the next page click ‘settings’.
  3. On the second option that says “default landing Tab for everyone else’ select ‘Welcome’ from the drop-down menu.

Now, whenever anyone who hasn’t already ‘liked’ your page goes there, they’ll go to your welcome page first! Once someone has ‘liked’ your page, they’ll automatically go to your 'wall' each time they visit your page.

I know some of this sounds complicated and difficult and you can waste hours trying to figure stuff out, but lately I’ve discovered if you want to know how to do something, go to YouTube and search for it. And that’s not only for computer stuff. A couple of weeks ago I needed to change the filters in my water filter system, but I couldn’t find the instructions and couldn’t remember how I did it last year, so I ‘youtubed’ it, and there was a nifty little video of a guy crouched down under the kitchen sink, showing me, step by step, how to do it. So cool!

Blog Challenge Day # 6 – Marketing with honesty

Facebook Icon6 January 2011

Have you heard the hype about social media of late? Seems it’s the new way to market your business, build relationships and create an online presence. Not to mention keeping in touch with long lost friends, finding relatives who might, one day, leave you their millions and spying on your children.

Last month I took myself off to a facebook workshop – who would’ve thought we’d be educating ourselves to communicate via typing as fast as possible over long distances and mostly to people we’ve never actually met in person! I know, I sound like my grandmother, but really, who would’ve thought?

Anyway, you can ‘poo poo’ facebook and twitter and all the other social media sites as much as you like, but in reality it really is the best way to advertise and connect. Seriously! I love it, I really do! I can’t wait to learn more and then I can help my own clients with their FB profiles.

Since I’ve ventured into facebook and twitter my business profile has been exposed to a lot of people and new clients have found me, some I’ve never met in person. It works, and the part I love most is being able to recommend other people’s businesses. Here’s an example: I designed a flyer for a lady who was referred to me by my brother after I’d done some pro bono work for his fundraising venture, anyway, I posted on FB that I’d designed the flyer for my new client and added a link to her website recommending her beautiful gift hampers. A FB friend of mine saw my comment, followed the link to the gift hampers website and bought a hamper! She was delighted with the service, price and quality and then commented a few days later on FB about how happy she was. That sort of exposure is priceless! And you know what? It’s all based on trust; my friend trusted my recommendation and bought the hamper because she knew me.

Paying it forward is the most important part. Another example: A friend of mine (who I’d never met in person at that point) started up a facebook page that promoted local businesses. She wrote a post about my business, from that I got a phone call resulting in a new client who I’ve since done a lot of work with. It didn’t cost me a cent!

That’s why it’s important to be trust worthy, reliable and authentic. So, if you’re not already tweeting on twitter and posting on facebook, get to it and do it! Be consistent, honest, friendly and professional. Show off a little so people can see what you do, it’s OK to brag - I did just the other day and have had two calls already from people who want facebook Welcome pages designed!

It’s worth it, really. Do it with pride and remember to pay it forward and if you’re going to spy on your kids, don’t write on their wall. Here's a little video with stats - well worth the 3 minutes it takes to watch. Have a happy day!

See you there!

Showing Face

Here's a sample of the stuff that goes on in my head on a daily basis. Cracked myself up with this one, so thought I'd share the giggles. Enjoy!

Sue: Hello, nice to meet you, I’m Sue

Jenny: Yes, I know

Sue: Have we met before?

Jenny: Yes, we’re friends

Sue: Oh, I’m usually really good with faces but I don’t remember you

Jenny:  We’ve been friends since last December. I know all about you, your son just graduated, you had dinner with some girls last week, your favourite colour is red... we’re good friends.

Sue: How do you know all that when I know nothing about you?

Jenny: Don’t you get my updates?

Sue: Not that I know of

Jenny: So did you like me?

Sue: I don’t even know you, how can I like you?

Jenny: Easy, you just choose to like me. I liked you.

Sue: When did you like me? And why don’t you still like me?

Jenny: I do, I still like you. Did you like me?

Sue: Um, I don’t know if I like you, how can I know that when I don’t know you?

Jenny: But we’re friends

Sue: No we’re not

Jenny: Yes we are

Sue: I don’t understand

Jenny: That’s OK, I still like you

If Jenny had put her face on her Facebook profile instead of that cute photo of her dog, Sue would’ve known who she was!

Jeanne's Tip: If you want to make friends and be liked, show your face! Hope that put a smile on your dial!

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