I love my work and I’m good at what I do. I’ve spent more than 30 years and thousands of dollars learning to be good at it, I live and breathe it, and when I complete a project and hand over a brand new baby the thrill of seeing the smile on my client’s face is worth all the hours of intense labour. Because together we’ve just given birth to a beautiful brand, a luscious logo with fitting fonts and captivating colours, something to be proud of that can grow and flourish with the business it represents.
When I create a brand, a website, a facebook cover graphic, book cover, business card or anything for that matter, it’s not done lightly and haphazardly. It’s created with intent, purpose and intuition. It’s created to represent a business, a business that’s close to my client’s heart because it’s their identity, the face of their business and something they’re proud of. This is often a vision or a dream that’s been brewing for a long time. Nothing in this world can replace the joy my clients express when they finally have a tangible identity they love. Nothing! It makes my heart sing. It’s why I do what I do.
But there’s one thing that makes me really really mad (and I don’ get mad that often). It’s when someone buggers up my design and instantly turns it into crap. It’s like baking a beautiful cake, pouring all your love and energy into it to make it the best you possibly can, and just after you present it on a shiny silver platter someone comes along and stomps on it. It’s like writing a beautiful letter to someone you love, carefully written, each line composed with meaningful words and hours of thought, then someone comes along and tears it up into tiny useless pieces. As Amanda Gore would say, just “STOP IT”.
Bad design can devalue a brand in the blink of an eye and that’s not good for business, so if you’ve invested serious time and money in having your branding created, don’t let anyone bastardise it. Not your best friend, not your nephew and certainly not your mum (unless you’re one of my kids – then it’s OK).
I love to promote my clients, to show off their brands and feature them in my newsletter, on my website, my facebook and twitter pages BUT if they let an amateur bugger it up, they’re off my page and my website in a flash! I am SO not proud of their brand any more. It’s heartbreaking. I guess that’s why a lot of designers won’t part with the original artwork files, at the risk of their client or someone else messing with it.
What do you think? Does having Photoshop automatically make you a designer? I don’t think so, just as owning a car doesn’t make me a mechanic. Just stop it.