Six years of Sassying - Phew! How the time has flown and oh my goodness, how much I have learned! They say the best personal development happens when you run your own business and I'd have to agree. It's a roller-coaster of highs and lows, challenges and moments of absolute joy. You get it right? The sleepless nights, early mornings, overwhelm, exhilaration, endurance, exhaustion, passion... the list goes on. What drives us to keep going? What inspires us entrepreneurs to get back up every time we fall? It all started for me about six years ago when I applied for (yet another) job and got it. So I delightfully resigned from the job I had and then about a week later I found out that the new job wasn't going ahead. Oh bugger! Here was a cross-roads and a decision to make and I was terrified and excited all at once. I recognised it as a big kick up the butt to start this business because the idea of it had been floating around me for so long and it wouldn't be ignored any longer. Intuition, gut feeling... whatever you want to call it, I knew it was time. So I took a breath, shut my eyes and jumped... So on the 1st of April 2010 Sassy Branding was born. It is honestly the best thing I've ever done, you see I have a free spirit and being in business has given me the ability to do it my way. I came into the business world at the perfect time because for me it's about energy and connection and relationships. I love the flow of business and that business people are embracing the concepts of integrity, honesty and passion. Marketing is more organic, social media (bless it!!) has changed the way we relate and communicate and it's been the best thing for small business and networking. We're learning and growing all the time. So what is it that inspires us? My business fuels my flame. I can't find one word that sums it all up, it feels like a burning or a desire to make a difference, to be seen and heard and help others do the same. I think I just love connecting with people, finding out people's stories and what drives them and being part of that. Whatever it is, I thank you for being part of my Sassy Branding story so far. Blissings, Jeanne x
I got a call about a year ago from a lady who was really excited to talk to me. She said she'd decided she wanted to find a graphic designer who would 'get her', someone who was intuitive and feminine and professional. Not long after she'd decided all that, she spotted my car on the highway and thanked her lucky stars for giving her the answer to her prayers. Who knew I could answer prayers? Guess what - we all can - it's just a matter of letting people find you. So back to the story... She called me, we met for coffee, then a consultation. I read the draft of her book, we shared our stories, she came to my workshop, I designed the logo for one of her clients and now we're working together on the graphics and branding for a company she's founded AND we're friends who enjoy coffee catch-ups together. And all of that from simple signage on my car. Seriously it's better than a billboard! Much cheaper in the long run, it's mobile so it can be seen in all sorts of places and really easy to update if you need to. Red lights for me mean advertising opportunities! So if you're thinking about signage or better ways to promote, consider car signage because it really does work! - You do need to be nice on the roads though... My goal is to have a fleet of Sassy red cars buzzing around the country so keep an eye out! And if you need the artwork done for your car, call me! If you'd like to discuss your branding further or want some help with your graphics, contact me here and let's organise a time! Or coffee 🙂
How to Make a Memorable Visual Brand A Visual Brand is a combination of elements that create a unique ‘look’ that represents your business. It’s the first impression that people have of your business so when developing a visual brand it’s important to represent your business in its truest light so that at first glance it communicates your style and personality. A memorable brand is developed over time through repetition and consistency. It’s vital to remain true to your brand so that it retains its integrity and the only way to do that is to make sure the elements your choose remain grouped and solid in every instance. Following are the five elements that build a strong visual brand:
- Logo – A logo gives you a foundation to build a brand on. When developing your logo, consider things like the shape and layout and how it will fit into different scenarios. For instance, will it sit well on your website header in a horizontal space, or within a square shape, like a pinterest graphic? Ask your designer to give you a selection of layouts so that you have a logo that will adapt to different shaped spaces without need to stretch or warp. Make sure you love your logo and don’t settle for something that doesn’t make your heart sing because you’ll be looking at it for a long time.
- Colour – this is probably THE most important aspect of your visual brand. Colour will dominate your brand, no matter where you put it. The colours you choose can be in the background and sit behind your logo, or they can be part of your logo. Choosing one dominant colour will make your brand powerful and eye-catching. Too many colours can be confusing and distracting, so go and google ‘colour theory’ and find out what colour would be best for your type of business.
- Font – fonts have personality and can say a lot about you and your business. The font you choose largely communicates the style of your, whether it’s informal, corporate, fun, casual, professional etc. TIP: Ask your designer to supply you with the font and to make sure the fonts are converted to paths on your logo files (if they’re not converted and you send the logo to say, a sign writer, and they don’t have your particular font installed on their computer, the font will convert to something generic like arial or courier).
- Background elements – Now that print isn’t the only way to promote and we have access to a plethora of images and backgrounds online, it means that your brand can take on a life of its own with the use of background images and designs. Subtle or strong, a background effect can impact on the look and feel of your brand and helps to create a style that’s unique and individual. Examples of backgrounds include photographs of scenery, patterns and textured images such as timber, sand, hessian or stone. You could have your designer create a customized background graphic with colour and shapes. You’re only limited by your imagination and plenty of ideas and inspiration can be found on stock photography websites. TIP: Always create your own images, take your own photos or buy stock images.
- Photograph – whether you’re a small business or larger, the relevance and importance of having professional photographs is rising. People (your clients) want to connect with people (you) and the best way to do that in your marketing and advertising is to add your photo to the mix. It may feel a bit daunting at first, but you’d be surprised at how effective it is. Including your photo inspires trust from prospective clients and also adds value so that when you’re speaking on the phone or online, that person already feels like they know you. Spend the money on professional photos and make sure you update them every year or two.