Loosen up a little

Have you ever struggled with writing about you on your website? Writing about yourself is probably the hardest thing to do. It's emotional and even though we want to tell others about our gifts and talents, we want to do it without sounding vain - right? That's why blogging is good for you, it loosens you up a little.

The clue is to write as if you're talking, it's just conversation, so put your little quirky words in there and abbreviate. Nothing makes text so boring as the "stiff upper lip" or formal tone, like "it is with great pleasure that I invite you to browse through my website". How's this instead "I'm so excited to show you my stuff, check out the pages here on my site and let me know what you think" or if that's too casual for you, find something in between.

What I do is imagine I'm writing or talking to someone I know really well, or if it's business related, imagine your ideal client and talk to them. Tell then stuff they want to know. Just like I'm talking to you right now! Does it feel like we're having a chat? Can you hear my tone? Is it friendly and natural? Go on, try it!

Blog Challenge Day # 24 & 25 – The benefits of a CMS Website

www imageSo you have a website and it’s frustrating the daylights out of you! Or maybe you want a website and don’t know where to start? These days there’s much more online awareness than ever before and, according to 2006 statistics, 61 percent of internet users were buying online – imagine how many more that is today! Don’t you wish you could have some of that? You desperately want to update your website content, you want to change the images, add an e-news facility, and maybe you’re even savvy enough to know that a regular blog would benefit your business and give you more exposure. Now you’ve decided what you need to do, it’s time to figure out how. It’s time to take control of your website and get a CMS (Content Managed System). Talk to your web guy or start searching for a solution, there are a lot of choices, so make sure you ask plenty of questions.

The Benefits of a CMS website

Updating your text
There’s nothing worse than going to a website that has old, out of date information. Having control over the content of your website gives you more power – and costs less because you don’t have to call your web guy anymore. You can write, edit and change your text and make sure that your information is up to date and current. This endorses you as a credible and knowledgeable person in your niche market and helps when search engines are looking for you, because search engines love new content.

Loading new images
It’s great to refresh your website with new images, especially if you’re selling a product. Make sure your photos and images are good quality and not grainy and hard to see. Having a photo of yourself on your site creates trust and lets people know that you’re a real live person – warts and all!

Adding new pages
When you have a CMS website, you can choose how many pages you want on your site, you can delete them, add them, update them and even make them invisible while you’re working on them. Your website should be a work in progress, something that evolves and changes as your business does. Don’t let it sit and do nothing, make it work for you!

Blogging your latest news
With social networking and online marketing being a very big deal now, it makes sense to build a blog into your website. A good CMS will allow you to do this easily and it gives you another tool to reach clients and direct more people to you. It’s also another great way for search engines to find you.

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Blog Challenge Day #1

1 January 2011

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I want to start the new year off with a commitment, so I’ve signed up for the Ultimate Blog Challenge. Blogging has become one of the many ways to promote your business and your website online, and with a promise of more traffic to my website, how could I resist? My blog subjects vary depending on the chatter in my head on the day, so bear with me because a whole month of blogs could get interesting (or not)... feel free to comment!

So, here we are, the first day of 2011. I’ve spent the morning in deliberate silence, for two reasons.

The first reason was because I wanted to focus and meditate on the year just past and set my intentions for this shiny new year. It was bliss and quite luxurious to remove myself from the daily human stuff and to ‘contemplate my navel’ so to speak. I read past diary entries, wrote new ones, did a bit of yoga and meditated. A lovely spiritual way to start the year.

The second reason I chose to be silent was not quite so spiritual. You see, hubby and I decided we’d have a quiet night at home and celebrate New Year’s Eve together. We’d shared dinner and a bottle of bubbles and were soundly asleep by 12.30am. It was all very civilised and relaxing. At 2.44am the phone rang. A phone call on New Year ’s Eve at that time of day can only mean one of two things: either someone we know and love is horribly drunk and wants to share the love OR there’s a problem. It’s amazing how fast your mind processes all the possibilities at that time of day!

It was a problem. Just-turned-18 year old son had serious bellly ache and needed to come home. Right now! So, at 2.55am I’m in the car, heading up the highway to a party about 100km away to collect my son who was in agony with the pain. He vomited, swore and groaned all the way home. We got back at 4.45am, just as the sun was rising on the first day of 2011 – except it was raining and cloudy and I couldn’t see it. He’s fine now, by the way. My car smells terrible, but I’m glad I took a bucket.

So that’s the second reason for my deliberate silence this morning, because I was a little bit cranky... not very motherly of me I know, but jeez Louise! Meditating (or should that be medicating?) helped a lot, I’m much happier now and our son is back in his usual place, on the lounge watching his Dr Who series and eating. Some things never change, no matter what the date is!