So you have a website and it’s frustrating the daylights out of you! Or maybe you want a website and don’t know where to start? These days there’s much more online awareness than ever before and, according to 2006 statistics, 61 percent of internet users were buying online – imagine how many more that is today! Don’t you wish you could have some of that? You desperately want to update your website content, you want to change the images, add an e-news facility, and maybe you’re even savvy enough to know that a regular blog would benefit your business and give you more exposure. Now you’ve decided what you need to do, it’s time to figure out how. It’s time to take control of your website and get a CMS (Content Managed System). Talk to your web guy or start searching for a solution, there are a lot of choices, so make sure you ask plenty of questions.
The Benefits of a CMS website
Updating your text
There’s nothing worse than going to a website that has old, out of date information. Having control over the content of your website gives you more power – and costs less because you don’t have to call your web guy anymore. You can write, edit and change your text and make sure that your information is up to date and current. This endorses you as a credible and knowledgeable person in your niche market and helps when search engines are looking for you, because search engines love new content.
Loading new images
It’s great to refresh your website with new images, especially if you’re selling a product. Make sure your photos and images are good quality and not grainy and hard to see. Having a photo of yourself on your site creates trust and lets people know that you’re a real live person – warts and all!
Adding new pages
When you have a CMS website, you can choose how many pages you want on your site, you can delete them, add them, update them and even make them invisible while you’re working on them. Your website should be a work in progress, something that evolves and changes as your business does. Don’t let it sit and do nothing, make it work for you!
Blogging your latest news
With social networking and online marketing being a very big deal now, it makes sense to build a blog into your website. A good CMS will allow you to do this easily and it gives you another tool to reach clients and direct more people to you. It’s also another great way for search engines to find you.
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