How to get more likes on Facebook

Sassy Branding“I know Facebook can be good for business, but I don’t know what to say…” sound familiar? Facebook is all about being social, that’s why it’s called Social Media. There’s no need to be stuffy and boring when you’re sharing information and news on your business page, just be yourself. People want to connect with people, that’s why it’s important to be social, transparent and engaging. Still sound too hard? OK, try these steps… Show your personality: Inject a bit of humour into your posts, be a little bit vulnerable and share some daily experiences. That doesn’t mean telling us what you had for breakfast (unless it was something amazing in an exotic country), but things that make your heart sing. For example, I recently toured Italy with my art tutor and classmates, and we painted every day in the local Italian towns (I had to keep pinching myself – it was AMAZING!!), so I shared some of my musings and photos about that trip. The response was great, for some people it brought back memories, others were inspired to travel and others talked about their desire to paint, or dance or sing… Your vulnerability gives others permission to do the same and share their thoughts and feelings. Share your knowledge: Tell us why you’re the expert in your field. Share stories of encounters with clients, talk about the great outcomes you’ve had and really importantly, tell us how your clients have benefitted from your services or products. Post testimonials. Give us some tips that are relevant to what you offer. For example, I have a ‘Tip of the Day’ and post one sentence that might be useful to someone out there, such as “Use white vinegar to wash windows, it’s cheap, environmentally friendly and works a treat!” If you don't have any tips, jump on to google and find some. Use images: Images are powerful and a great way to engage people. It’s statistically proven that pictures and graphics get more likes and comments than plain text. Personally I like to use both and when I do post images, I mostly use ones I’ve created myself and try to make sure my branding is on it somewhere. So now you’re thinking; “Well it’s alright for you, you’re a designer” – true that. But there’s a groovy little program called picmonkey, it’s free and easy to use to make your own graphics. Go on, give it a try! See that pretty quote up there on the left? I posted that graphic on Facebook the other day and it got more than 50 shares… what a great way to organically promote your business! There are heaps of other ways to engage and connect on Facebook, but try these for starters and see how you go. Oh, and the other thing that’s really important is consistency. Post at least once a day. It’s the same principle as branding, the more you do it, the more people will get to know you, trust you and share your stuff. Mix it up, be creative and have fun! Have you got any other ideas? Share them here... Back to Previous Posts

I wish my brain had an ‘off’ switch

WitchI wish my brain had an off switch. You know those nights when you go to bed feeling really, really tired, and then as soon as the light's out, your brain wakes up? Mine was on for a party last night, drove me crazy, and just like a rebellious teenager, the more I told it to shoosh, the more it just kept nattering away. I gave in to it for a while, hoping it would wear itself out and when that didn't seem to be working, I dug around in my bedside drawer and located my ipod. Meditate, relax, breathe... natter, chatter, talk - shoosh! So, I decided maybe I needed to listen and take some notes. Digging around in the drawer again to find pen and paper, here's what I wrote (very badly in the dark so as not to wake snoring hubby):

"Blog challenge, write a blog every day, a day in the life of a witch.. no that's not right, how about a day in the life of a designer? No... so what's this blog about? Well, it's about every day stuff, like a diary. I want to use it to link to other people that I connect with on a daily basis, I want to share my stories about creating people's branding and logos and website and stuff, their design journey and mine. I want to be accountable I suppose, I want every day to have some sort of accomplishment or connection. Who's gonna read it? I don't know, people who love me? Anyone that wants to. Does it matter? How do you put an RSS feed thing on your website? Can I do that or will I need to ask Wayne (my web guru)? Must research that. So what else will you write about? My every day thoughts and feelings, I want to keep it real, I want to connect with people. I can write about my family, the junk mail even, what's for tea, just every day stuff like that and how that all hovers around the edges of my business. Oh, and I no longer want to call work "work", from now on it's called "creating", that's much more positive and, well, creative..." and on and on it went... I finally got some sleep once that was all on paper.

So, as of today I'm starting a blog. Like a diary, for 28 days. Want to join me on the ride? But first I'm off to have a little nanna nap, see you tomorrow x

Blog Challenge Day # 29 – Tell me now

Funeral WreathI found this poem in one of my mother' s magazines when I was young, and I've never forgotten it. I don't know who the author is, but it's something that's always stayed with me, so I thought I'd share.

If with pleasure you are viewing any work that I am doing, if you like me or you love me, tell me now.

Don’t withhold your approbation til the parson makes oration and I lie with snowy lilies o’er my brow.

For no matter how you shout it, I won’t care a damn about it, I’ll not know how many teardrops you have shed.

If you think some credit’s due me, now’s the time to tell it to me, for I cannot read my tombstone when I’m dead.

Anon.


Blog Challenge Day #1

1 January 2011

/

I want to start the new year off with a commitment, so I’ve signed up for the Ultimate Blog Challenge. Blogging has become one of the many ways to promote your business and your website online, and with a promise of more traffic to my website, how could I resist? My blog subjects vary depending on the chatter in my head on the day, so bear with me because a whole month of blogs could get interesting (or not)... feel free to comment!

So, here we are, the first day of 2011. I’ve spent the morning in deliberate silence, for two reasons.

The first reason was because I wanted to focus and meditate on the year just past and set my intentions for this shiny new year. It was bliss and quite luxurious to remove myself from the daily human stuff and to ‘contemplate my navel’ so to speak. I read past diary entries, wrote new ones, did a bit of yoga and meditated. A lovely spiritual way to start the year.

The second reason I chose to be silent was not quite so spiritual. You see, hubby and I decided we’d have a quiet night at home and celebrate New Year’s Eve together. We’d shared dinner and a bottle of bubbles and were soundly asleep by 12.30am. It was all very civilised and relaxing. At 2.44am the phone rang. A phone call on New Year ’s Eve at that time of day can only mean one of two things: either someone we know and love is horribly drunk and wants to share the love OR there’s a problem. It’s amazing how fast your mind processes all the possibilities at that time of day!

It was a problem. Just-turned-18 year old son had serious bellly ache and needed to come home. Right now! So, at 2.55am I’m in the car, heading up the highway to a party about 100km away to collect my son who was in agony with the pain. He vomited, swore and groaned all the way home. We got back at 4.45am, just as the sun was rising on the first day of 2011 – except it was raining and cloudy and I couldn’t see it. He’s fine now, by the way. My car smells terrible, but I’m glad I took a bucket.

So that’s the second reason for my deliberate silence this morning, because I was a little bit cranky... not very motherly of me I know, but jeez Louise! Meditating (or should that be medicating?) helped a lot, I’m much happier now and our son is back in his usual place, on the lounge watching his Dr Who series and eating. Some things never change, no matter what the date is!